HO - Head of Communications
Head of Communications is responsible for developing and executing the bank’s internal and external communication strategy to strengthen brand reputation, stakeholder trust, and business growth. This role ensures consistent messaging across all channels while managing media relations, crisis communication, employee engagement, and corporate branding.
Responsibilities:
Communication Strategy & Leadership
- Develop and implement a comprehensive communications strategy aligned with the bank’s business objectives.
- Act as a strategic advisor to senior leadership on communication matters.
- Lead, mentor, and manage the communications team.
Corporate & External Communications
- Oversee all external communications including press releases, media briefings, and public statements.
- Build and maintain strong relationships with media, regulators, and industry stakeholders.
- Ensure consistent brand messaging across all public platforms.
Internal Communications
- Design and execute internal communication strategies to promote engagement and alignment with organizational goals.
- Ensure transparency and clarity in communication across all employee levels.
Brand & Reputation Management
- Protect and enhance the bank’s reputation in the market.
- Manage brand positioning and ensure alignment with corporate values.
- Monitor public perception and proactively address reputational risks.
Crisis & Issues Management
- Develop and implement crisis communication frameworks and protocols.
- Lead communication during crisis situations, including regulatory issues, financial incidents, or reputational challenges.
- Serve as official spokesperson when required.
Stakeholder Management
- Collaborate with internal departments (Risk, Compliance, HR, Marketing, Investor Relations...).
- Manage communication with key stakeholders including investors, customers, regulators, and partners.
- Support investor relations messaging where applicable.
Compliance & Governance
- Ensure all communications comply with banking regulations and legal requirements.
- Work closely with Legal and Compliance teams to mitigate communication risks.
- Maintain governance standards for communication approvals and disclosures.
Qualifications & Experience
- Bachelor’s degree in Communications, Public Relations, Marketing, Business Administration, or related field (Master’s preferred).
- At least 10 years of experience in corporate communications, preferably within banking or financial services.
- Proven leadership experience in managing communication teams.
- Strong experience in crisis management, Public, media relations.
- Strategic thinking and leadership
- Excellent verbal and written communication skills
- Strong PR, media networking and negotiation skills
- Crisis management and decision-making ability
- High level of emotional intelligence and influence
- Understanding of banking regulations and financial markets
- Digital communication expertise
Tải Mẫu lý lịch ứng viên ACB
Tải mẫu lý lịch ứng viên ACB (Nội bộ)