IT - Digital Marketing Senior Specialist

RESPONSIBILITY

Digital Marketing

  • Plan and execute all digital marketing, including paid media, social media, email and display advertising campaigns
  • Develop and implement content strategy to enhance our product exposure in social media
  • Control marketing budget and define key KPI for campaigns (annualy/quarterly)
  • Identify trends and insights and optimize campaign performance based on the insight
  • Collaborate with internal team to handle and bring the campaign into life including Brand Communication team, Internal Communication, Product, Design, IT…
  • Measure and supervise performance to all digital marketing campaigns and assess agaisnt goals (ROI/ROAS vs KPIs)

Partnership digital marketing capability development

  • Manage and execute digital partnership marketing campaign internally & externally to support the sales target

Innovation Activities Development & Management

  • Plan and implement annual biggest Innovation event (ACB WIN) including event idea, proposal, budgeting and execution
  • Work directly with cross-functional, internal and/or external teams to conduct event website, media release and other related tasks to deliver the project.
  • Others assigned by Dept.Head.

REQUIREMENT

  • +4 years of digital marketing , preferably in Financial Service
  • Have deep understanding of marketing elements including traditional and digital marketing
  • Must have experience in developing and executing campaigns with cross-functional team from ground
  • Outstanding communication skills, both written and oral in English & Vietnamese
  • Strong coordination skills and strategic mindset with impeccable attention to detail
  • Self-starter and resilient – be able to work indepently and comfort with ambiguity

Special requirements: Customer centricity mindset; verbal communication and presentation skill set.

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